World Milk Day

Milk is an important part of a healthy balanced diet and annual World Milk Day provides the perfect opportunity to spread the word.

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On 1 June every year, World Milk Day celebrates dairy’s vital role in global food systems, providing economic, nutritional, and social benefits to a large proportion of the world’s population. IDF and its members work together to convey this message to the public by promoting activities taking place on and around this day.

World Milk Day history

World Milk Day was introduced in 2001 by the Food and Agriculture Organisation of the United Nations (FAO) to recognize the importance of milk as a global food, and to celebrate the dairy sector. Each year since, the benefits of milk and dairy products have been actively promoted around the world, including how dairy supports the livelihoods of one billion people.

All aspects of milk and dairy are celebrated on annual World Milk Day, including their benefits with regards to health and nutrition, affordability and accessibility, and the sector’s passion and commitment to feeding our communities.

Celebrations on 1 June are global and marked in many countries all over the world, with the number of countries and activities are increasing every year, providing an opportunity for everyone involved in the sector to participate.

World Milk Day activities 2022

In 2022, the celebration starts with the Enjoy Dairy Rally May 29 – May 31, culminating with World Milk Day on Wednesday, June 1. This year’s theme will highlight the work already being done to accelerate climate action and help reduce the dairy sector’s impact on the planet. Using the World Milk Day platform, we will aim to raise awareness of the messaging and action towards Dairy Net Zero.

  • Milking demonstrations and farm visits
  • Games, competitions, and concerts
  • Distribution of milk products, and
  • conferences, seminars and information sharing

All are aimed at sharing information on the value of milk and illustrating the important role the dairy sector plays in communities, national economies and cultural aspects of societies. 

The theme in 2021 focused on sustainability to showcase dairy’s commitment to innovation in reducing the sector’s environmental footprint.

A global success!

The 2022 World Milk Day celebrations were the most successful to date!

Activities started with the Enjoy Dairy Rally from May 29-31, culminating in World Milk Day on June 1. The Enjoy Dairy Rally, focusing on the themes of Nutrition, Community and Enjoyment, was held for the third consecutive year and helped create a four-day promotional campaign for the sector.

Thanks to IDF experts around the world for your tremendous support, which helped make it the biggest celebration yet. 

Follow how our member countries celebrated

Denmark will be celebrating World Milk Day with four videos on different sustainability practices at the farm and company level.

One video on how a Danish dairy farmer is very preoccupied with biodiversity and how he can make a positive difference at his farm, another video is showing a farmer producing his own forage so that he doesn’t have to import soy and a third focuses on a concept called ‘feed no food’ where cows are being fed with forage that can only be consumed by animals (and are not suitable for humans). The last video is focusing on how Them, a Danish company, is having a positive impact on local society by offering employment to a lot of people – directly at the company and in the subsidiary businesses which are wholly or partially dependent upon the dairy industry in the area.

The videos are in Danish:

 

IDF Denmark will be using all four videos on social media as part of the celebration.

 

IDF India is celebrating World Milk Day through the promotion of the IDF World Dairy Summit which will be held in India, where they will be sharing and celebrating the importance of Milk as a Global Food. A Glass of Milk isn’t just milk but #Milkismore The World’s Largest Dairy Summit IDF WDS 2022 addresses the importance of Dairy for Nutrition & Livelihood To Know More, Visit: idfwds2022.com

You can also view the first official campaign post for the IDF World Dairy Summit here: https://bit.ly/3PT4OVY 

IDF Norway will be sharing a collage based on the answers given from a representative survey done asking people: What would you miss the most if milk disappeared?

The answers were cheese, butter and milk. The collage will be shared on their social media.

IDF Sweden will be sharing some examples of work to focus on this years theme which is climate action:

IDF UK will be sharing various videos on sustainability ambitions titled ‘Dairy Roadmap’. IDF UK  will also launch this short film to share with you their ambitions to collaboratively drive the UK Dairy industry forwards to net-zero and a sustainable future. Follow their content here

The Consumer Education Project of Milk South Africa has a four-way campaign. 

  1. Part one: Development of two media releases aimed at women and young parents to showcase how dairy helps you find the weekday balance between nutrient-rich and portion-limits; aimed at female adults and school-lunches for kids.The media releases are used to anchor the message of the contribution of dairy to a healthy lifestyle, while it showcases its versatility and flexibility to suit the needs of all.  Coverage is seen across various independent digital publications and creates greater awareness. Available at: https://www.rediscoverdairy.co.za/latest-news-2/media-information/

 

  1. Part two: As RediscoverDAIRY,  the social media tag on Instagram and Facebook, the Project strengthens the message of dairy to the South African community by creating engaging content with award-winning bloggers (fitness, lifestyle, and dietitian) and we see how they celebrate World Milk DAY in their unique and individual way.

 

 

  1. Part three: Challenging consumers (young and old) to submit family favourite recipes that show how they #JustAddDAIRY to make a difference in their dish. Taking it from yum to delicious!

 

  1. School visits to celebrate WMD: As part of the Project commitment to the schools in South Africa, we partnered with various Milk Processors to educate schools about the importance of dairy in a fun way! Over the WMD period, schools were visited and learners were treated with delicious flavoured milk, while we gave them a mind enriching lesson on dairy with our material available at www.dairykids.co.za.  

IDF Mexico will be sharing several posts focussing on the health benefits of dairy and nutrition with World Milk Day cards.

Dairy is a vital part of global food systems, providing economic, nutritional & social benefits to many people around the world

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