Marketing

Understanding changes in global dairy consumption, and gaining insight on emerging trends

To understand changes in dairy market trends, it is vital to identify the main drivers of dairy consumption in different countries around the globe. Economic factors such as increases in household income or demographic changes such as population growth can have a significant impact on global dairy markets. Similarly, changes in consumer trends can impact consumption.

In conjunction with our experts on nutrition and health, IDF shares current and new knowledge in dairy nutrition and health and indicate how it can be utilized by the dairy sector to further the image and consumption of milk and milk products and counteract scientifically unjustified information (nutrimarketing).

Our dedicated experts also develop strategies and activities for communication and issues/crisis management that respond to matters of interest or concern affecting dairy products and the dairy industry, and initiate projects designed to disseminate information and promote the interchange of knowledge within the member countries of IDF, looking at the potential synergy between dairy marketing and dairy policy and economics.

The in-depth knowledge of IDF experts worldwide provide vital benchmarking data and key learnings from across the sector on what is driving consumer decision-making.

Strategies for dairy promotion

IDF work in the sphere of dairy marketing focuses on keeping under review promotion and marketing programs designed to increase the domestic market for milk and milk products through advertising, sales promotion, consumer education, new or modified product development, consumer research and public relations programs and campaigns.

IDF also explores the dynamism of the sector, exploring how the dairy sector can adapt to evolving consumer expectations and habits and the increasing desire for natural food products witnessed in several countries, the development of anti-milk, anti-fat and anti-dairy farming discourses in many countries, and any resultant impact on dairy  consumption.

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Exploring the dynamism of the sector, and how dairy can adapt to evolving consumer expectations and habits

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IDF provides a permanent source of authoritative scientific and other information on a whole range of topics relevant to the dairy sector.

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IDF provides a permanent source of authoritative scientific and other information on a whole range of topics relevant to the dairy sector.